![]() ![]() Its net income was nearly $60 billion in 2022. Morgan Stanley estimated that Google's 3.3 trillion search queries last year cost roughly a fifth of a cent each, a number that would increase depending on how much text AI must generate. Google, for instance, could face a $6-billion hike in expenses by 2024 if ChatGPT-like AI were to handle half the queries it receives with 50-word answers, analysts projected. Google is unlikely to need a chatbot to handle navigational searches for sites like Wikipedia. Others arrived at a similar bill in different ways. ![]() For instance, SemiAnalysis, a research and consulting firm focused on chip technology, said adding ChatGPT-style AI to search could cost Alphabet $3 billion, an amount limited by Google's in-house chips called Tensor Processing Units, or TPUs, along with other optimizations. What makes this form of AI pricier than conventional search is the computing power involved. ![]() Such AI depends on billions of dollars of chips, a cost that has to be spread out over their useful life of several years, analysts said. ![]()
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